Make more money from the business you've already built in less than 60 days.
I help businesses pursue and close revenue opportunities by entering new markets, acquiring customers, developing partnerships, and expanding existing accounts.
ABOUT
I've always chosen the unconventional path.
My belief is that perhaps it will lead me to myself.
From a degree in geology to transforming businesses, I've only really wanted to do one thing: find the highest leverage entry point and give my all to it.
Over the years, my clients have used words like resilient, reliable, outcome-driven, dedicated, and adaptable to describe me.
Today, I bring that same instinct to every business I work with.
I find the leverage and turn it into results.
How I create the results
No predetermined playbook.
Every business has a different commercial opportunity.
I look at the business, the market and the opportunity first, then determine the route to revenue and what needs to happen to capture it.
CASE STUDIES
Taking a Caribbean hospitality product into new markets
GuestChat had a strong AI-powered hospitality product, but its commercial presence was concentrated in the Caribbean.
The opportunity was to find customers beyond its existing market and establish a repeatable route into new regions.
I researched target markets, identified the right hotel segments and decision-makers, built the prospecting approach, led outreach and sales conversations, and developed the relationships needed to bring new hotels onto the platform.
- First customer secured in Uganda
- First customer secured in Germany
- 60+ qualified demos
- 23.5% increase in company revenue
Accounts personally secured remained active throughout my 2+ year tenure.
Securing a £1M+ strategic account through a larger buyer network
The company was looking beyond individual travellers and travel advisors as direct routes to growth.
The opportunity was to get its offering in front of a large network with an established base of travel advisors, creating access to a much larger pool of potential buyers and a route that could significantly expand revenue.
I identified the prospect, researched the opportunity, initiated the relationship, developed the account and ultimately onboarded the organisation onto the business.
Building a reseller network for a new travel technology business
A new travel technology company wanted to scale by building a network of tour companies that could act as resellers in other markets.
There was no established reseller network to work from.
The opportunity was to identify the right businesses, establish relationships and create the partnerships needed to give the product distribution beyond its initial market.
I identified and approached potential reseller partners, assessed their fit, developed the relationships, and worked through the commercial process to establish partnerships across the GCC.
Ways I can help you grow
Market Expansion
Work out where to expand, who to reach and how to build a commercially viable route into the market.
Strategic Partnerships
Find and develop the distributors, resellers, referral partners, sales agencies and technology partners that can create new revenue.
Business Development
Build the pipeline and commercial relationships needed to turn new opportunities into customers.
Strategic Account Development
Grow the value of important accounts by strengthening relationships and identifying new commercial opportunities.
Customer Acquisition
Identify the right customers and build the process for bringing them into the business.
Commercial Market Strategy
Assess a market, product or customer opportunity and determine where the commercial potential is and how to pursue it.
Sales Team Support
Recruit, train and help structure outbound teams when additional sales capacity is needed.
Don't take my word for it
Working with Esther was a genuine pleasure.
She stepped in as our closer for Her Tech Academy and made an immediate impact.
She is professional, reliable, and incredibly easy to communicate with, and she took the time to actually understand our program and our audience of women breaking into tech.
On calls she is warm and consultative rather than pushy, which matters a lot to us, and it showed in her close rate.
She kept our tracker updated, followed up consistently, and always represented the brand with care.
I would happily hire Esther again and recommend her to anyone looking for a closer who can sell with heart.
Thank you, Esther!
Esther has been a great addition to our team.
She is professional, reliable, highly organized, and always communicates clearly.
What stands out most is her ability to think independently and contribute ideas that improve our processes.
She does not simply complete tasks; she actively looks for ways to make things more efficient and provides valuable feedback whenever she sees opportunities for improvement.
She adapts quickly, keeps excellent records, follows up consistently, and takes her responsibilities seriously.
Her attention to detail and proactive approach make her someone we can trust with important parts of our workflow.
We are very happy with Esther's work and look forward to continuing our collaboration.
I am so grateful for the opportunity to work together.
You are the Head of Sales in Africa, and by extension, you have shaped the way we do our sales everywhere else.
You don't give up.
You don't get dejected.
You keep going.
And that's one of the best qualities a person can have.
I am thankful for everything that you do.
Excellent work.
Very driven to achieve the targets set.
She goes the extra mile to ensure the successful completion of the project.
Highly recommended
You are what small operators need!
With your information and connection your are creating opportunities and relations across the world!
There is so much to learn out there but you have brought everything under one roof!
Thank you
Teaming up with you has opened up more opportunities and strategies in our Kenya destination marketing.